Would You Look at That, Capitalism Ruined Something That Used to Be Fun... Again.
Just a few short years ago, you could walk into a Target or a Walmart and find Magic: The Gathering or Pokémon cards on the shelves. In 2025, retailers are now having to put "per customer" rules on trading cards. Trading card sales at Target are up nearly 70% year to date and are on track to deliver $1 billion in sales this year. Why is that? What created this trend that is actively preventing your average 33-year-old from finding cards anywhere? Essentially, in 2020 when the world encouraged people to stay indoors, a flood of nostalgic millennials with disposable income started seeking out cards they missed out on as kids. Some of those nostalgic millennials happened to be social media influencers with massive followings who legitimized the hobby and acted as a marketing tool for the second-hand market of cards. Going as far as to treat Pokémon cards as a legitimate investment as opposed to playing the stock market. A core mechanic to the trading car...